If You Don’t Find All of Those Bag Charms Charming, Focus on These Fashionable Keychains Instead

By Morgan Schimminger

Jane Birkin is the inspiration behind Hermes’ timeless Birkin bag, but fashion’s fixation with the French multihyphenate doesn’t stop there. Birkin had the habit of adding many personal touches to her go-to bags, from charms to stickers and even a watch by, who else, Hermes. While the star introduced the lived-in approach many years ago, the unconventional habit picked up considerable speed recently thanks to fashion houses like Miu Miu and Fendi rolling out charms or “tricks” designed to be hung off of the brands’ corresponding purses. The charm craze definitely isn’t for everyone and we’re not just referring to minimalists who like everything to be uncluttered. Many of the danglers are a little too cute and/or fluffy for our tastes (we’re looking right at you Fendi Bag Bugs and Labubu plushies), which is why we’re opting for fashion keychains made to be kept inside of our bags. Although we aren’t ashamed to show them off when opening our homes or cars.

One of the big benefits to this often unexplored category is that the designer versions are some of the most affordable items in their rosters. The Longchamp Logo-Patch Keyring isn’t exactly season-appropriate, but its $179 price tag is impressive. Tory Burch’s Strawberry Keychain rings in at $130 and ensures you’ll always keep an eye on your set, even if it’s your spare. (If you’re feeling fruit this time of year and you have way more wiggle room in your budget, pick Saint Laurent’s cherry- or orange-decorated keychains.) Vivienne Westwood’s instantly recognizable orb symbol comes in keyring form for $126. Coach turned its highly favored Tabby silhouette into a key holder priced under $170. Coperni also makes a mini version of its signature Swipe purse for $142.

There are a handful of high-street labels supplying super stylish keychains. J.Crew’s nautical-themed number costs a penny under $25. If you’re on the hunt for something slightly cheeky, & Other Stories’ Leather Croissant Keyring is your best bet for a cool $45. Mango’s tassel creation is a good dupe for Givenchy’s Tassel Key Chain minus the star and “G” accents. Especially when you consider you’ll be saving a couple hundred dollars.

Ready to make the inside of your bags even more chic? Then scroll down to discover our favorite fashion keychains. Feel free to dangle them from a belt loop when you want to leave your bag at home.